Not a feed.A paper.
One edition a morning. A few pages. Then it ends.
Take that, give it to people who are not us, and the obvious thing happens: it turns into a feed. More items, more often, tuned to keep you there. Every product that started as a newspaper ended up there.
So the product is not the pipeline. The product is six rules that stop it becoming a feed.
The rules
- The edition ends.
Fixed pages, one delivery a morning. No scroll, no “load more”, nothing after six.
- Page one is shared.
Everyone gets the same front page. Personal starts on page two.
- Every item links out.
Three sentences and the writer’s link. Never the whole piece.
- One item you did not ask for.
In every edition, and labelled as such.
- You own your brief.
The paragraph that describes you is visible, editable, deletable. No hidden weights.
- Paper is a real output.
E-ink, Kindle, print. Typeset properly, not an afterthought.
Ruled out: ads, infinite editions, engagement metrics, chat with your paper.
The objection
A shared front page kills the personalisation. That was the point.
Everything after page one is yours. A paper that is entirely yours is a filter bubble with better fonts.
What do you think?